Our Legacy
"We fulfill dreams of personal freedom – it's a purpose that has stood the test of time, and it's the fuel for everything we do."
Built on Brotherhood
What started in 1903 in a small shed in Milwaukee has grown into a global revolution. William S. Harley and the Davidson brothers—Arthur, Walter, and William—didn't just build a motorcycle; they built a culture.
Their relentless pursuit of mechanical perfection and their adventurous spirit laid the groundwork for over a century of innovation on two wheels.
The Beginning
In a small wooden shed, William S. Harley and Arthur Davidson built their first motorcycle. It was built to be a racer, with a 3-1/8 inch bore and 3-1/2 inch stroke.
First Board Track Victory
The Wrecking Crew begins to dominate the board track racing scene, establishing a legacy of speed and durability that would define the brand for decades.
Answering the Call
Production shifts to support the war effort. The WLA model becomes a symbol of freedom on battlefields across the globe.
Easy Rider
The custom chopper movement explodes into mainstream culture. The motorcycle becomes more than a machine; it becomes a statement of personal liberty.
The Electric Future
We honor our past by reinventing the future. The launch of the LiveWire platform marks a new era of instant torque and zero emissions.
Living the Legacy
James "Hutch" Hutchinson
Age 72"I bought my first Harley in '68. It's been my companion through three wars and two marriages. It never let me down."
Rides: 1968 Electra Glide
Elena Rodriguez
Age 28"Heritage isn't just about the past. It's about what we build today. This machine is my canvas."
Rides: 2024 Sportster S
The Archive
Be Part of History
The road ahead is unwritten. Join us.